Migros Magazine/Azione adverts
Advertise precisely where readers are in the mood to spend. Migros Magazine and Azione keep their readers up to date week after week with exciting stories, inspiration and the latest news from the world of Migros. This gives you the opportunity to build a connection between your brand and our readers and benefit from a credible setting with a high level of advertising acceptance.
Key facts
Frequency
Weekly
Publication
Wednesday (Partial circulation on Tuesday)
Required assets
Final advert
Format
Varied (see advert formats)
Targeting
Language regions: DE, FR and IT, or by cooperative
Lead time for assets
Nine working days before publication (see schedule)
Invoicing
Fixed price
KPIs & performance metrics
1.8 M
Migros Magazine/Azione circulation
2.8 M
Migros Magazine/Azione readers every week
37%
of the population read Migros Magazine/Azione
22
Reading time in minutes each week
76%
Reading rate
16.76
in CHF – the lowest CPT in Switzerland (trilingual print adverts)
Advert formats
Deadlines
| Calendar week | Publication date* | Advertising deadline (12 p.m.) | Print deadline | Details |
|---|---|---|---|---|
| 47 | Nov 18, 2026 | Nov 3, 2026 | Nov 6, 2026 | |
| 48 | Nov 25, 2026 | Nov 10, 2026 | Nov 13, 2026 | |
| 49 | Dec 2, 2026 | Nov 17, 2026 | Nov 20, 2026 | |
| 50 | Dec 9, 2026 | Nov 24, 2026 | Nov 27, 2026 | |
| 51 | Dec 16, 2026 | Dec 1, 2026 | Dec 4, 2026 | |
| 52 | Dec 23, 2026 | Dec 8, 2026 | Dec 11, 2026 | |
| 53 | Dec 30, 2026 | Dec 14, 2026 | Dec 17, 2026 | 01.01. New Year's Day | 02.01. Berchtold's Day |
| 01 | Jan 6, 2027 | Dec 21, 2026 | Dec 22, 2026 | 01.01. New Year's Day | 02.01. Berchtold's Day |
*Partial circulation one day before the publication date
Specifications
Formats
Migros Magazine
Magazine size: 235 mm x 320 mm (W x H)
Print space: 209 mm x 285 mm (W x H)
Azione
Magazine format: 322 mm x 474 mm (W x H)
Print space: 289 mm x 440 mm (W x H)
Images
Image resolution
at least 200 dpi, line 1 200 dpi
Note
RGB images are automatically processed in CMYK mode without any corrections.
Colours
Standard magazine printing
ISO 12647-3:2004
Colour composition
The default is CMYK mode. Mixed colours are processed automatically in CMYK mode without any adjustments. Pantone colours are not accepted.
Black areas
Underlaid with max. 40% cyan
Negative type
The rastered background colour is reproduced with a wider stroke.
Colour: Migros orange
100% yellow, 56% magenta
File
File format
Document as a high-resolution PDF with all fonts embedded (PDF/X-4:2010)
File names
The PDF file names must contain the title, issue number, language code and product name, e.g. MM_01_d_Product.pdf
If you submit another document later (a revised or corrected version), the file name must be clearly marked with "NEW" or "V2".
File transfer
The print material must be submitted as a high-resolution PDF via the Migros AdPortal. If you do not yet have a user account, please contact buchungen@migros.ch.
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