Sponsored vs. paid content and prices
Would you like to focus on a specific topic and service-related content, and are you happy to not use marketing language? If so, sponsored content is perfect for you. The Migros Magazine editorial team takes on the production of images and texts that fit seamlessly into the editorial environment of Migros Magazine. Is the commercial aspect your main focus? If so, paid content is the right vessel. You can provide us with images and text, and choose the right layout from two templates – we’ll take care of the implementation.
Sponsored content | Paid content | |
|---|---|---|
Sender | Customer/Migros Magazine | Customer |
Implementation suggestion | Migros Magazine | Migros Magazine based on two predefined templates |
Migros Magazine process | - Layout (approved by customer) - Copy - Approval of the whole page - Production - Two correction rounds after approval - Translation - Printing | - Layout suggestion based on templates (two rounds) - Approval - Production - Layout - Two correction rounds after approval - Translation - Printing - Copy is supplied by the customer - Max. 800 characters per page |
Size | From a quarter of a page | From half of a page |
Text sovereignty | Migros Magazine | Customer |
Language | No marketing language, editorial text | Marketing language permitted |
Layout | - Look and feel of the Migros Magazine (same font and layout) - Content claim in the header | - Paid CD/CI content for Migros Magazine - Identified in the header as ‘Paid content’ - Additional frame around the page - Different font than that of Migros Magazine - Choice of two templates |
Font | Same font as Migros Magazine | Deviates from the editorial content of Migros Magazine. Can't be determined by the customer. |
Image | Produced or sourced by Migros Magazine | A high-resolution image supplied by the customer |
Pack shots | Max. four per page, provided by the customer | Supplied in high resolution by the customer |
Logo | Yes, obligatory | Yes, obligatory. Supplied by the customer in high resolution. |
Label or promotion button | Yes | Option of promotion button |
Prices* (DE, FR and IT) | Prices* (DE, FR and IT) Full page: CHF 39,000 net Half page: CHF 19,500 net Quarter of a page: CHF 17,500 net + cost of possible photo shoot (from CHF 2,500) | Full page: CHF 39,000 net Half page: CHF 19,500 net |
The prices for paid and sponsored content are indicated net and are not eligible for any further discounts. They include trilingual production and publication in Migros Magazine (DE and FR) and Azione (IT).
The editorial team must receive the briefing form at least eight weeks before the publication date.
