Migros Magazine/Azione inserts and glued inserts

Right in the middle of the magazine for your target group. Placing your insert or glued insert in this position ensures it attracts an extremely high level of attention. This credible setting, featuring stories, inspiration and the latest news from the world of Migros, is the perfect place to convey your message. Regional editions and additional targeting options enable you to reach your target group with exceptional precision and avoid wasting your budget on irrelevant audiences.

Specifications

Key facts

Frequency
Weekly
Publication
Wednesday
Required assets
Ready-made insert or a completed briefing (see links)
Targeting
Languages, cooperative regions, postcodes, shopping habits (Cumulus)
Invoicing
Cost per thousand

KPIs & performance metrics

1.8 M
Migros Magazine/Azione circulation
2.9 M
Migros Magazine/Azione readers every week
39%
of the population read Migros Magazine/Azione
3.5 M
people – or 47% of the population – have ‘No advertising’ stickers on their postboxes. This won't prove a problem for your insert in the Migros Magazine!

Prices for inserts

Your insert will be placed in the middle of Migros Magazine. You’ll enjoy numerous benefits:

High level of acceptance among readers
Inserts are removed and often kept
A wide range of splitting options (languages, cooperative regions, postcodes, shopping behaviour, etc.)

Weight of inserts	Prices* per thousand
up to 50 g	CHF 225 (including CHF 110 postage)
up to 75 g	CHF 250 (including CHF 130 postage)
up to 100 g	CHF 275 (including CHF 150 postage)
up to 125 g	CHF 300 (including CHF 170 postage)

Additional charge* for postcode or Cumulus split: CHF 50 per language per thousand copies

Prices for glued inserts
Your glued insert in Migros Magazine is sure to really stand out. Benefits for you:
- Can be easily removed
- Product samples possible
- A wide range of splitting options (languages, cooperative regions, postcodes, shopping behaviour, etc.)
Weight of the glued insert
Prices* per thousand
up to 25 g
CHF 120
up to 50 g
CHF 140
Additional charge* for postcode or Cumulus split: CHF 50 per language per thousand copies

Weight of the glued insert	Prices* per thousand
up to 25 g	CHF 120
up to 50 g	CHF 140

Specifications

Technical data for inserts and glued inserts

Cumulus split
When using Cumulus data for a split (e.g. for sticky notes or inserts), the following information must be included on the advertising material:
DE: Es freut uns, dass Sie uns bei Ihrer Anmeldung zu Cumulus erlaubt haben, Ihnen spezielle Informationen zusenden zu dürfen.
EN: When you registered with Cumulus, you gave us permission to send you specific information.
FR: OFFRE CUMULUS PERSONELLE Lors de votre inscription à Cumulus, vous nous avez autorisés à vous envoyer des offres personnelles. Thank you for the trust you have placed in us.
IT: OFFERTA CUMULUS PERSONALE La ringraziamo per averci permesso, con la sua inscrizione al programma Cumulus, di inviarle delle offerte personali.
Types of fold
Multi-page inserts must be folded along the long edge. Folded inserts must be processed with a right-angle or parallel fold. Accordion and gate folds cannot be inserted.
Glued-in products
Postcards are stuck inside the insert. They must be glued flush against the fold at the top or bottom of the insert.
Perforation
The first and last pages must not contain any perforations.
Dummy
When placing an order, we require ten binding dummies or samples.
Right to postpone
Subject to change for technical reasons.
Delivery specifications
Stacked in interleaved layers, 8 to 10 cm high, on Euro pallets. Deliveries must be unbundled and not packed in boxes or plastic film. Place the inserts on the pallet with their front pages facing downwards. Please label partial deliveries clearly.
Format
Minimum size: 148 x 210 mm (A5); Maximum size: 235 x 320 mm
Weight
Minimum: 15 g; maximum: 100 g. Inserts: maximum 50 g
Size
Inserts must be at least four pages long
Circulation
Minimum print run and splitting options available upon request