Sponsored display ad
NewOnly for suppliers
Oreo Mini Bites and Oreo Sandwich
The latest Oreo products everyone’s talking about
From March to July 2026, Oreo’s two new creations were promoted in carefully selected formats via Migros’ channels – just in time for ice-cream season.
Omnichannel awareness including performance booster
The campaign included traditional print advertisements to achieve national coverage. In-store screens generated awareness on the shop floor while customers did their shopping. The campaign was rounded off with sponsored product ads within the category, as well as sponsored display ads to ensure a large-scale presence on the homepage.
This ensured maximum visibility in shopping-related contexts throughout the entire campaign period.
1.1 M
Gross reach of in-store screens
18.5 M
Migros Online sessions per month
2.9 M
Migros Magazine/Azione readers nationwide
22.5 M
Total contacts generated
Products used
“At Migros, the journey from the advertising message to the chiller cabinet is remarkably short. The screen placements were very impressive: long-term visibility conveyed as a recommendation to make a purchase.”
Laura Link
Brand Manager at Froneri Switzerland AG
