Social media advertising
Only for suppliers
Kikkoman Soy Sauce
BBQ loves Kikkoman
In the middle of summer, Kikkoman Soy Sauce took centre stage in a week-long social media campaign. The aim was to raise awareness of the product among the relevant target group.
High profile and efficient use of budget
The campaign was specifically optimised for reach and rolled out via Migusto’s Instagram and Facebook channels. This approach enabled the targets set to be significantly exceeded. The number of impressions generated was far higher than expected, while CPT was significantly reduced too. The results show how social media can be used effectively to convey brand messages efficiently and in a targeted way.
2.1 M
Impressions (benchmark: 1 to 1.5 million)
1.0 M
Reach on Migusto (Instagram and Facebook)
Products used
“One positive aspect worth highlighting is the reach and visibility achieved by the reel, which indicates that it was well-targeted and successfully reached the relevant target group. These figures confirm that the campaign has successfully achieved its main objective and has generated a high level of attention.”
Kathrin Thalmann
Senior Product Manager at Delico AG
