Sponsored product ad

Your product on the digital shelf – precisely where purchasing decisions are made. Premium positioning on category and search results pages ensures a high level of visibility and boosts sales. To increase reach, the campaign can be supplemented with a targeted sponsored display ad.

Sponsored product ad

Key facts

  • Placement

    Migros Online product page (website and app)

  • Frequency

    Variable

  • Publication

    As required

  • Required assets

    Completed briefing (see links)

  • Targeting

    No

  • Lead time for assets

    One week

  • Invoicing

    Cost per click

Sponsored product ad

KPIs & performance metrics

  • Migros Online desktop icon

    18.8 M

    Sessions per month on migros.ch

  • Trend

    600%

    ROAS of 300 to 600% (depending on the category)

  • Prices

    Sponsored product ads enable you to enjoy various product promotion benefits:

    • Closed-loop measurement (direct measurement from clicks to conversion)

    • Performance-based billing

    • Visibility throughout the purchasing process

    • Premium placement (top spot)

    • Natively integrated (same presentation as other products)

    • Customisable (content displayed based on shopping behaviour)

    Product

    Cost* per click (CPC)

    Sponsored product ad

    From CHF 0.80

    Minimum budget: CHF 5,000; Minimum duration: 1 month

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