Tryvertising

Customers try it, experience it and then rate it. Using targeted sampling, you can have your products delivered straight to customers’ homes and receive valuable first-hand feedback via Migipedia. Ideal for new product launches, relaunches and campaigns that generate attention and ensure genuine engagement.

Key facts

Placement
Migipedia landing page and email campaign
Frequency
Bookable weekly
Required assets
Completed briefing (see links)
Targeting
No
Invoicing
Fixed price

KPIs & performance metrics

20,000
Applications for a free sample (average)
57%
of the testers write a review (average)
7.5
Product reviews viewed per person on a product page

Process and prices

Tryvertising works as follows:

Announcement of the product test on Migipedia
A two-week application period, i.e. community members can apply to take part in the product test
A draw to select between 100 and 250 testers
Migros sends out samples to the chosen testers
Reminder to the chosen testers to submit a product review on Migipedia

Tryvertising services	Price*
Creation of a landing page on Migipedia Holding of the draw Sending out of samples Reminder to write a review	CHF 12,500
Preparation of samples	Customer
Additional promotion (newsletters, social media etc.)	will also be billed

Tryvertising services

Price*

Creation of a landing page on Migipedia

Holding of the draw

Sending out of samples

Reminder to write a review

CHF 12,500

Preparation of samples

Customer

Additional promotion (newsletters, social media etc.)

will also be billed