25 Feb 2026

New product | Onsite

Sponsored product and display ads for new products

We are expanding our range of digital advertising options on migros.ch and in the Migros app and are now offering new retail media advertising solutions. In collaboration with Criteo, the global platform that connects the commerce ecosystem, we are creating data-driven advertising formats which will be integrated as a core element of our digital shelf.

The new products

Sponsored product ads are an effective advertising solution enabling brands to place their products prominently and directly within the purchasing process. These ads appear in the search results and across all product categories, offering maximum visibility for advertised products and thus boosting sales.

Sponsored display ads add eye-catching advertising space during the conventional product search. Native integration and personalised presentation significantly increase the relevance of the promotional product for customers. They appear specifically on high-traffic sites at the digital point of sale. This enables brands to reach customers ready to buy not only during their active search, but also beforehand while they are browsing or comparing options.

Our expansion of the retail media range goes beyond the two new products. We are continuously developing our retail media portfolio in line with market developments, creating fresh opportunities for brands to plan and optimise their campaigns across the entire customer journey in an even more targeted way.

Press release from Criteo