12 Nov 2026
Deals | Black Friday
Black Friday deals
Whether you’re aiming for a strong end to the 2026 financial year or planning ahead for 2027, our Black Friday deals this year include a really wide selection from our entire Retail Media portfolio at attractive terms. Take a look at all our deals and find the advertising options that best meet your goals.
The booking deadline for all Black Friday deals is 30 November 2026.
Sponsored ads on migros.ch (Onsite)
Book sponsored adverts on migros.ch and benefit from up to an additional 40% in terms of campaign value. For example, if you invest CHF 20,000 in the sponsored ad bundle, you’ll receive a campaign worth CHF 28,000.
Product or package | Offer | Minimum budget | KPIs & performance data |
|---|---|---|---|
+30% in campaign value | CHF 10,000 | 300 - 600% ROAS | |
+30% in campaign value | CHF 10,000 | CTR of 0.5 to 0.8% (mid-funnel), 0.15 to 0.35% (upper-funnel) | |
Bundle made up of a sponsored product ad and a sponsored display ad | +40% in campaign value | CHF 20,000 | 18.8 million sessions per month on migros.ch |
Benefit from a high profile in the digital shopping environment of migros.ch. Sponsored product ads and sponsored display ads allow you to reach potential customers – from inspiration and product search through to purchase decision-making. Sponsored ads provide a great environment in terms of reach and performance for your brand and products.
Conditions: Only for suppliers, the campaign must start before 31 March 2027.
In-store screen
Secure 1 of 4 in-store screen placements and get a 66% discount. There is already strong demand for 2027 screen placements so we’ve reserved four of them exclusively for Black Friday.
Product | Offer | Standard price | KPIs & performance data |
|---|---|---|---|
CHF 7,500 | CHF 22,500 | 7.2 million purchases and 4.9 million net contacts per week |
Reach customers directly while they’re shopping. Large-format in-store screens ensure a high level of visibility right at the point of sale at around 600 Migros stores now.
Conditions: Only for suppliers, campaign must start before 31 March 2027. Week of display subject to availability. Limited to 4 placements. Maximum of 1 placement per customer.
Migros Online brand bag
Your brand displayed on the Migros Online shopping bag: there are two limited placements available with 25% discount.
Product | Offer | Standard price | KPIs & performance data |
|---|---|---|---|
CHF 30,000 | CHF 40,000 | 1 million brand bags will be used to deliver 230,000 orders |
Bring your brand into homes throughout Switzerland in 2027. Printing on one side of the Migros Online brand bag means your message is clearly displayed during delivery and afterwards.
Conditions: Only for suppliers, display in 2027, subject to availability; offer limited to 2 bookings. Max. 1 booking per customer.
Sticky notes in Migros-Magazine/Azione
Get 1 of 2 sticky note placements in the Cumulus split at the Black Friday price. Cumulus targeting enables you to reach your audience with high precision, eliminating unnecessary wastage.
Product | Offer | Standard price | Cumulus split |
|---|---|---|---|
Sticky note in the Cumulus split | CHF 30,000 | CHF 58,000 | 200,000 selected addresses based on your specific criteria |
On the cover and impossible to miss: sticky notes allow you to display your message prominently on the Migros Magazine in German and French and on Azione in Italian. 200,000 copies ensure high visibility with your target audience – ideal for vouchers and promotional messages.
Conditions: Display before 31 March 2027, placement subject to availability; offer limited to 2 bookings. Max. 1 booking per customer.
Migusto adverts
4 for 2 in Migusto Magazine: Book two full-page adverts for display in all four issues in 2027.
Product | Offer for 4 adverts | Standard price for 4 adverts | KPIs & performance data |
|---|---|---|---|
Migusto adverts (1/1 page) | CHF 53,000 | CHF 106,000 | 389,500 copies and 1.5 million readers per issue |
10 years of Migusto, four issues, a whole year of indulgence! Showcase your brand in 2027, our anniversary year, in a high-quality editorial setting featuring recipes, food trends and culinary inspiration.
Conditions: Booking of a full-page advert; offer limited to 3 advertising partners.
Newsletter banner
Book 2 newsletter banners and get 3rd for free. This offer applies to the newsletters of Migros Magazine, Migusto and Famigros.
Newsletter | Languages | Promotional price for 3 banners | Standard price for 3 banners |
|---|---|---|---|
German and French | CHF 8,900 | CHF 13,350 | |
German, French and Italian | CHF 10,500 | CHF 15,750 | |
German, French and Italian | CHF 11,900 | CHF 17,850 |
Straight to your target audience’s inbox. Newsletter banners enable you to display your message prominently in a relevant editorial setting and reach subscribers directly in a way that really attracts their attention.
Conditions: Display before 31 March 2027, subject to availability, max. 1 booking per customer.
Would you like to find out more about our Black Friday offers? We’d be happy to advise you personally: Enquire now.
Would you like to find out more about our advertising options?
We’d be happy to advise you in person and look forward to discussing this opportunity with you.